To maintain its lead and pull away from the competition, BMW plans to offer a larger model selection in the highly competitive U.S. market. According to new BMWNA CEO Ludwig Willisch, the company will certainly bring the popular BMW X1 across the ocean. “We certainly plan to go with the X1 to America”, said the new North American chief, Ludwig Willisch, to reporters in New York.

Currently the German automaker does not offer the smallest of its sports utility vehicles in the United States, yet it’s available for the Canadian market. In Europe, the X1 Sports Activity Vehicle has exceeded all sales expectations and demand for the product is at its highest peak.

Willisch, who took up the CEO job in early October. wants the BMW market in the U.S. to offer customers more variety. First move was the introduction of four-cylinder engines across several series, including the 5 Series premium sedan. In the past, the image of a four-cylinder banger did not fit with the aspirations of a premium brand, but Willisch looks at this differently. ‘Americans are only interested in a quick pick-up, so that they can get onto the highway fast. They don’t really care what’s under the hood,’ said Willisch.

Here are some extra details about the newest special edition dedicated to the current-generation BMW M3. We previously talked on this subject but today we will get deeper into the details as the new “Carbon Racing Technology” package brings a little bit more than the previous special editions revealed by BMW, mainly for the Chinese market. Another interesting decision was to bring these advanced improvements to the Sedan version of the current M3, a right move if we consider the feedback of the fans.

It seems that the Germans from BMW are having a hard time firing 65 employees at the parts distribution facility in Ontario, California. Senator Barbara Boxer, the chairwoman of the Ethics Committee wrote a letter to BMW North America CEO Jim O’Donnell telling him that replacing the loyal and experienced workers from the Ontario facility would be an unfair decision mainly considering that the Germans are looking forward for cheaper workforce, this being the main reason for this decision, according to the American Senator.

The new BMW 1 Series M Coupe is once again in the center of attention, making the fans even more disappointed that the smallest M will be also the rarest series production M model. As you know, the new 1M Coupe will be manufactured in less than 1,000 units while the German sport car is scheduled to quit the production in December this year. You can read more about the production and availability of the new BMW 1 Series M Coupe here.

BMW officially announced the X1 sDrive20d EfficientDynamics Edition set to debut this fall. The new version of the current-generation BMW X1 (E84) will be available with the EfficientDynamics package able to significantly improve the fuel-economy. Besides the diesel engine which fits the new eco-friendly version of the current BMW X1, the Germans prepared a new TwinPower petrol unit for the compact model. For the beginning, the new BMW X1 sDrive20d EfficientDynamics Edition gets improved figures thanks to a 2.0-liter TwinPower Turbo unit.

BMW UK decided to reveal the pricing and availability details for the fifth generation M5, a model fully introduced few weeks ago. According to the official details, the new BMW M5 is priced from £73,040 in the UK while the German customers will have to pay €102,700 for the base model. The 2012 BMW M5 will enter the European showrooms on November 19 while the U.S. customers will have to wait until this fall to get the new German sport model and pricing details.

According to the information coming from the Germans at Autobild, the new BMW M3 CRT special edition revealed last week is rumored to be already sold out. The new M3 CRT is a special edition limited to only 67 units and specially dedicated to the European customers. Actually, it is not very surprising to hear that the BMW M3 CRT is sold out considering that the M3 Frozen Black edition, a special model dedicated to the American market, took only 22 minutes to be entirely sold.

The Germans from BMW decided to reveal the M Sport package specially designed for the new-generation 6 Series. The styling package developed by the Bavarians will be available starting this fall for both the Coupe and Convertible variants. For the beginning, we will talk only about the M Sport package but we go in depth these days with further details as the Germans plan to upgrade the engine range of the current 6 Series generation but also introduce the xDrive system, a first for this range.

After we got the first details and photos of the M Sport package designed for the new 6 Series generation, BMW released new information which announces that both the Coupe and Convertible variants of the German model will get the well-known xDrive system but also a new six-cylinder diesel unit. After BMW revealed the M Sport package which brings only styling tweaks, new details announce that an all-wheel drive version will enter the range alongside a new diesel unit, both of them by this fall.

BMW officially confirmed our previous assumptions and announced that the revolutionary BMW i8, the hybrid supercar based on BMW’s Vision EfficientDynamics concept, will feature the new Mission: Impossible – Ghost Protocol, a movie directed by Brad Bird which is most likely to be released later this year, mid of December 2011 to be more precise.